Why do people engage with you?

Is it because they like your brand color scheme? Your tagline? Your brilliantly hand-crafted marketing message?

Maybe… maybe not.

Most people like to do business with those they like, know, and trust. How does that happen? How do people get to know the real, authentic you?

Let's get some insight. Are you holding back who you REALLY are because you think that ‘your audience' will reject you?

If that's the case for you, I want to encourage you that you were taught wrong.

It's not your fault. Seriously.

Starting in early childhood, we are taught to fit into the same mold. Sit in the same desks, learn in exactly the same way, do reports the same way, come up with the same answers. Don't think out of the box.

The problem is, there's a lot of us that don't fit in a box. Then, of course, we hit the real world and we have to ‘fit in'. Continuing to even more stifle all of our authenticity and individuality in hopes of being accepted.

Why?

Why aren't we allowed to be who we are? Be genuine. Be authentic.

Here's the real reason. It makes people uncomfortable.

Again, why? Well, because they see you being authentic and real and they realize that they aren't any of those things. It makes them resent themselves and their decision to let their individuality go.

Oh, that is not a place anyone wants to be. So they try to put you back into the ‘box' that they understand. In hopes they can forget they aren't living up to their true potential and everything can go back to being ‘normal'.

Please don't allow that.

There are others out there, who really want to be authentic and genuine and present. They just need leaders to show them the way.

When you are your true self. Whatever that looks like, you then begin to not attract those that are ‘like everyone else', ‘in the box'. You attract those that are like you. People who can relate to your specific brand of weird or funny or ‘out of the box'.

This actually empowers them, to be more of their true selves.

People don't remember the ones that were just like them. They remember those that stand out. People remember the ones that made them laugh, made them think, made them yearn for their own hopes and dreams.

It Happened to Me

There's a funny little “feeling cute” meme going around right now.

My friend tagged me in this one specifically. Mind you this is a friend who isn't on social media much and doesn't engage a whole lot.

So, why did she tag me? Why did she take the time to reach out?

Because she remembered a time when I stood out. I did something funny. Goofy and maybe a bit crazy.

I'm certain I'm dating myself, but there was a show called, “Mad TV” that was popular at the time and one of their characters was, “Stewart”. His character was only supposed to be about 3 or 4 years old but since he was portrayed by a full grown man, it was full on hilarious.

He had a tag-line, “Look what I can do,” while flinging himself around in the air wildly, which became my thing to make my friends laugh. Even going so far as to jump off the diving board in front of a big group of people, flailing about the way he did and screaming out, “Look what I can do,” for all to hear.

It was all worth it once I surfaced from the water, to hear all of the peals of laughter around me.

What Made Her Remember That?

Because it was NOT the norm. I stood out. I took a risk and allowed myself to do what I thought was fun in the moment.

After all these years, she saw that meme and immediately thought of me. It was memorable and it set me apart.

I Appreciate These Reminders.

Sadly, over the years, I fell into the trap of not standing out. Trying to ‘fit in'. Following the training and learning to be just like everyone else.

I'm on a journey of becoming more real, more authentic, more me. Trusting that the ones that I'm here to help and connect with will naturally resonate with me and we can be weird together.

I recently read a book, “The Slight Edge“. It's one of my absolute favorite books and was instrumental in getting me started on my entrepreneur journey. I re-read it about once a year and every time I get more great insight from it.

In the book he talks about an article he read where he learned that on average there are only about 10 people that cry at a funeral.

This sure flipped the perspective that you can live your whole life for everyone else, but in the end, who did you really live for? All those people who won't even cry at your funeral, let alone the ones that won't be there?

Or did you live to be your best, most authentic self?

There's a brilliant quote.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

~ Marianne Williamson

Stand up and BE:

– Seen

– Heard

– Weird

– Your authentic self

There is someone out there that needs the message that you have for them.


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