I started a 31 day blog post challenge and I've already learned something vitally important about my posts.

As I read posts by the other participants, I realized quickly that the posts where I clung to every word were the posts I ‘connected' with. I had that, “Yes! That's totally me!” thought as I read them.

My posts were the problem.

I see now, I've been writing ‘clinically', to stay, ‘professional', taking myself out of it and just leaving the information to stand on its own.

However, that leaves it pretty dry and not very interesting to read. However, this makes it difficult to connect with and that may leave all that important, helpful information missing its mark.

I want to help people, and I believe that means I have to put “me” back into my posts. My personality is what will connect with my readers and give them a reason to keep reading. Then, when they read, they will get the information I so desperately want them to receive.

OMG, me too!!

As a result, I realized I need to break out of my comfort zone and give people something to read that makes them say, “OMG, me too!”. Some of my thoughts and issues will be the same ones others are having.

This may be the breakthrough I've been needing. Which, I hope, will be the breakthroughs that others are needing as well.

From now on, no more clinical posts. Only honest authenticity, with a bit of clinical info mixed in. After that, it may happen that people see my struggles and decide that my services wouldn't be a good fit for them. That's okay. Then I'll just help the folks who needed to see that I'm not perfect.

Bottom line, it's always okay to keep working on yourself.

Just keep swimming.
~ Dory

Just Keep Swimming

I love to connect.

Have you learned something recently that was quite the “Ah, ha!” moment for you? Please shoot me a comment below and share with me what that looked like for you.


  1. What a great post! I love that we will be seeing more of “you” and yes I think that makes a very interesting blog where you are helping others but including you! BTW, Lia loves Dory and Nemo, she was setting with me when I read your blog and she said, “Look ma, there’s Dory!”

  2. Congratulations! As a marketing coach, I encourage my clients to blog. The biggest objection is always “I don’t know what to write about…” and my answer is always: write blogs about the same things you post to Facebook. Being your authentic self attracts the RIGHT customers to you.

    1. Absolutely. I know that I struggle with wanting to “stay professional”, but I think authenticity goes a lot further than professionalism for why people connect with you.

  3. Love this!! Showing up as yourself is something I have had to lean into. So often i have tried to model after someone else. I think blogs are one place we can really just write from our hearts and in our words. We will attract the people that resonate with us and the people we are actually talking to.

    1. Yes, I find myself tending toward doing what everyone else is doing, but I have to remind myself to show up and be the one that connects with them. Especially if I want to be the one that gets to help them. It’s a mind shift that I have had to make for sure.

    1. Yes, the pull to stay “professional” can sure pull us right into clinical mode quickly. I’m going to have to keep reminding myself for quite some time, I’m sure.

  4. Well said, April! There is definitely a way to add personal stories and still stay professional. You just have to find your voice and never doubt it Can’t wait to read more from you.

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